Your future source for a story may be waiting on your iPod. Tweets are becoming a popular tool for capturing breaking first-person news. Can video and audio podcasts be far behind?
Podcasts deliver a webcast to user’s iPod or other mp3 player through files that link to the website location of the broadcast audio or video file. The podcast uses distributors such as iTunes or Juice to read the RSS, short for Really Simple Syndication, file. The podcast “feeds” this information directly to your desktop or browser through RSS readers. Subscribers to RSS feeds can also download podcast content directly to their content player such as an iPod. Content is updated automatically.

Podcasts are generally free, over 100,000 are on I-Tunes, and require only a microphone and easily downloaded software to create.

Approximately 70 million Americans 12+ years of age have utilized either audio or video podcast services according to a 2010 Edison Research study.
Edison’s 2009 research found the number one reason individuals chose podcasts was the ability to view or listen to selected content at any time.
Podcast content can be added to a WordPress blog or used as simply a means to get a free fitness coach.
As journalists look for sources of online revenue, podcast viewers represent a captive and affluent audience.

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